Coupon 😍 Lifestyle Bear Markets and Beyond : A Bestiary of Business Terms 🎉

Unicorns, narwhals, yaks, cows, and civets are all beasts that appear in the global economic ecosystem as warnings, messages, or signals and offer useful analogies to help navigate what can be a confusing, closed-off world. BBC business journalist Dhruti Shah guides the reader through the world of business jargon with this bold, graphic A-Z bestiary. As well as more familiar terms such as piggy bank, loan sharks, and rat race, there are alligator spreads—which occur when an investor will never be able to make a profit on their transactions—or a lobster trap, which is a type of strategy a company will deploy in order to prevent a hostile takeover.

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Dhruti Shah is an award-winning journalist with more than a decade’s experience at the BBC. She is a member of the Clore Cultural Leaders Network and the Women of the Future network. Dominic Bailey is a creative journalist with 19 years’ experience working for the BBC News website where he is now part of the specialist Visual Journalism department.